Most popular user-generated content types in Hong Kong 2023
Rakuten Insight in Hong Kong in August 2023, the most popular UGC content among respondents were product reviews or testimonials, with 61 percent of approval rate. Videos of products came in second receiving 56 percent of responses.
Obtaining information about products was the most popular category of user-generated content (UGC) in Hong Kong. According to a survey conducted by