U.S. subscriber rates for Google products purchased via the Apple App Store 2021

Published by Laura Ceci, Feb 20, 2023
According to a study of iOS users in the United States, subscriptions to YouTube Premium made up 55 percent of all subscriptions to Google digital products and apps sold in the Apple App Store during the first three quarters of 2021. YouTube Music subscribers made up a share of 15 percent, while the all-in-one YouTube Red subscription counted approximately three percent iOS subscribers in the United States.

Share of iOS users in the United States buying a Google subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021

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Source

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Release date

February 2022

Region

United States

Survey time period

Q1 2021 to Q3 2021

Number of respondents

4,000 respondents

Age group

18 years and older

Special properties

data concerning iOS device users, based on behavioral data and not-self reported survey data

Supplementary notes

The source defines subscription rates as the share of users who buy a subscription product.

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