Red Bull: leading player
Red Bull GmbH was founded in 1984 and is currently headquartered in Austria. The beverage company operates in approximately 170 countries worldwide and achieved its highest global revenue in 2023. It is best known for its famous energy drink Red Bull, which is a functional drink that contains caffeine, taurine, B group vitamins, sucrose and glucose, as well as water. Besides the traditional Red Bull, the company has “Red Bull Sugar-free, Red Bull Spring Sugar-free”, “Red Bull Total Zero”, and “Red Bull Red, White, Purple, Yellow, Green, Apricot, Blue, Sea Blue, and Winter Edition” in its portfolio. The drinks are sold in 8.4 fluid ounce (250 ml) cans. In the last decade, the number of cans sold also increased and peaked in 2023 with 12.1 billion cans.In addition to the production and sale of drinks, the Red Bull GmbH is well known for its involvement in sponsoring extreme sports and motorsports.
In total, Red Bull employed just over 7,800 people worldwide by the end of 2023.