E-mail open rate in North America 2009-2016

Published by
Valentina Dencheva,
Jan 6, 2023
The timeline shows the e-mail open rate in North America from 2009 to 2016. In 2016, the open rate reached 28.8 percent, up from 25.9 percent a year earlier.

E-mail open rate in North America from 2009 to 2016

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Release date

May 2017

Region

North America

Survey time period

2009 to 2016

Special properties

aggregated B2B and B2C client data

Supplementary notes

The calculation for Open Rates = Confirmed Unique Opens / Sent messages - Bounces

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