Most used social media platforms by type in India 2023

Published by
Umair Bashir,
Feb 14, 2024
77 percent of Indian respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among 24,201 consumers.
Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most used social media platforms by type in India as of December 2023

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Number of respondents

24,201 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What kinds of social media do you use regularly?"

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Statistics on " Social media usage in India "

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Global overview

7

Social media in India

5

Meta Platforms

6

Other social networks

5

Usage trends

5

Advertising

5

Further related statistics

3

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Topics

Social media usage in IndiaMobile app usage in India Internet usage in IndiaInternet freedom in IndiaE-commerce in India
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